WHO ARE WE?

AUGWE

aug·​we | \ ȯg- ˈwē \ : a company that blends augmented reality with fashion to help share interests

OUR MISSION

Our AR-linked clothing reimagines clothing as an interface capable of amplifying creative voices and social causes. By combining the physical and digital worlds, Augwe harnesses the potential of dialogue and socialization that can come from expression through clothing. It is our hope that users interact with technology in a way that facilitates meaningful discussion in their communities.

OUR STORY

With the recent political, environmental, and social turmoil, we saw limitations to our current digital interactions that needed to be broken. The “conversations” we have online consist only of static snapshots of our lives - posts, comments, likes that often do not represent how we feel or what we are thinking.

Currently, the fashion industry and social media serve as two separate domains to share art and advance social causes. We recognized a potential in how fashion and technology can be utilized together to create a novel platform of digital communication and interactions, one that capitalizes on the instant connectivity of technology and the physical interactions with clothes and fashion. We combine these two domains to amplify the power of each in starting conversations regarding anything from individuals’ interests to larger societal movements.